We know you have the choice to find your wedding dress anywhere, and we don’t take it lightly that you’ve chosen us. For this reason, we proudly stand by: 1. An Easeful Experience Wedding planning is stressful. We are here to help you find the dress you desire, AND enjoy your experience along the way with dedicated service plus a bright boutique that’ll put you at ease. 2. A No Pressure Policy We’ve been known to spend HOURS helping our brilliant brides search for THE dress, and get it fitted to her figure. But even then, we have a No Pressure Policy: if you don’t love it, don’t get it; simple as that. We’re just happy to get you closer to *the* dress for your big day. 3. A Celebration of YOU Our dresses are tailor-made for, and named after, brilliant women like YOU. From the “Amelia” dress inspired by pioneer of the skies Amelia Earhart, to the elegant “Rosa” named after revolutionary Rosa Parks, our dresses were designed to bring out your most fabulous, fierce YOU. 4. Innovation — For Good We believe in celebrating bold, strong women like you while also aiming to reduce the wedding industry’s carbon footprint, without compromising your bridal experience. We’re a boutique for bold brides who care to look fabulous and hold fast to their values; a thoughtful fitting experience that prioritizes your style and smile: no detail overlooked as we dress up your Big Day. If you dream of the greater good and want to be part of a NEW way to wed, we’re here for one-of-a-kind brides like you.