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Here at Dare and Dazzle, we are driven by a dual mission:

To celebrate bold, strong women like you while also aiming to reduce the wedding industry’s carbon footprint, without compromising your bridal experience.

We’re a boutique for bold brides who care to look fabulous and hold fast to their values; a thoughtful fitting experience that prioritizes your style and smile: no detail overlooked as we dress up your Big Day.

With dresses named after independent, brilliant women like yourself, we are proud to be the premier boutique in the Bay Area offering jaw-dropping wedding dresses to rent or buy.

Stress less, get more with the dress you’ve been looking for here at Dare and Dazzle.

The Dare and Dazzle Difference

My dream dress became reality today. The dress [Audrey] was everything I ever wanted. THIS is the Bridal Shop I hands down recommended to every Bride!

< Melinda Y. >

... Such a great experience working with @dareanddazzle, not to mention the store is super cute!

< Jaslyn G. >

Meet Our Co-Founders

Hien Le

Hien attended University of California, Davis, in the United States where she graduated with a degree in Psychology and Economics.

With a background in market research / consumer behavior and sales and operations for Bay Area startups, Hien brings a passion for customer-first service to Dare and Dazzle.

An Pham

An has been a make-up artist for the last five years. She started her journey as a make-up artist in Paris and London and had incredible chances to assist a key make-up artist in Paris Fashion Week. She was given the opportunity to work with brands including Elie Sabbs and Valentinos. In addition, she graduated with an MBA in E-commerce at ESG Business University in Paris.

To An, make-up is not only a job; it's her passion, dream, and gift that leads her to meet incredible people. She practices being a make-up artist following the principles of Buddha, Bodhicitta, which raises happiness and inner peace from having healthy skin and the make-up looks that show who you are.

Our Founders’ Story

Wedding planning can be overwhelming — especially when looking for a dress that brings out your best without breaking the bank.

For me (Hien) that meant spending extra, unexpectedly, on a second dress for a traditional Vietnamese wedding my parents wanted FOR me. With my budget and the burden of storing a second dress in mind, I looked everywhere hoping to rent.

To my dismay, no rental options were available at the time.

This is why Dare and Dazzle US was founded: to enable one-of-a-kind brides like you to plan the day you deserve, without compromise.

Because as tradition fades and makes way for unapologetic brides like YOU to shine (well, and your partner 😉), you deserve a wedding dress, AND fitting process, that puts your needs, dreams, and values first.

So whether you’re planning a big bash or an intimate elopement, our team is here to make sure you look fabulous AND feel great before and on your wedding day.

Hien and An's paths crossed when Dare and Dazzle had a photoshoot in Paris. Realizing they share the same approach and principles to serve brides, Dare and Dazzle Eu was born.

Reserve your appointment and come experience the Dare and Dazzle Difference for yourself. We look forward to serving you soon!